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  • Matty

    I love the stories about Coca Cola and VW, shows you need to be smart to break into the Chinese market and take care with things like brand name.

    Reply
    • Max Hobbs

      Very cool isn't it. Coca Cola did a marvellous job and the VW idea was a stroke of genius from the PR team to play on the character to benefit the brand.

      LTL

      Reply
  • Olga

    Very interesting, didn't realise they all had completely separate brand names. Good to know

    Reply
    • Max Hobbs

      Absolutely yes, sometimes they go well, sometimes not! Important they do their research before inadvertently making some embarrassing mistakes!

      LTL

      Reply
  • Terri

    Didn't a brand have problems with China for causing offence in a video?

    Reply
    • Max Hobbs

      Yes indeed Dolce & Gabbana received a big hit in sales (in China) after releasing a video that, let's say, didn't go down too well in China!

      Google it Terri, you'll find out much more!

      Reply
  • Maggie

    Finally I found out about Mishil, I've heard about this brand and found nothing on the Internet about it. Makes sense now

    Reply
    • Max Hobbs

      Glad we could be of help Maggie!

      Reply